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Ram’s Longhorn, the early favorite for 2019
 
Photo courtesy: Dodge Ram
 

By La Voz Staff
News@lavozcolorado.com
 
01/23/2019

This new Ram Longhorn has incredible versatility and is immensely capable; it boasts streamlined styling and unrivaled ride quality. It was completely redesigned for 2019 to better compete with pickup rivals such as Ford F-150, the Chevrolet Silverado 1500 and the GMC Sierra 1500.

This new revised Ram replaces the big rig design of old with sleeker bodywork while growing and actually becoming lighter. It now has a host of high tech equipment that ranges from a hybridized powertrain to robust driver assistance features such as automated emergency braking and lane keeping assist.

Inside, the Ram1500 has supremely functional cubby stowage and excess passenger space. Higher trims such as this Longhorn add upscale materials and creature comforts, such as a massive 12-inch touchscreen infotainment system.

Among the many trim levels, there are two cab styles—quad and crew —and V-6 or the V-8 powertrains. Both gas engines are available with a 48-volt hybrid system but otherwise carry over unchanged. The Ram 1500 can tow up to 12,700 pounds and carry a payload of up to 2320 pounds.

The new Ram 1500’s all have an impressive ride, thanks to a rear suspension that uses Standard coil springs or optional air springs, unlike the traditional leaf spring setup found on domestic rivals. Models equipped with the air suspension even have adjustable ride heights that aid fuel efficiency and off road ability. Its light steering and strong brakes provide relaxed cruising and confident stops.

Pickup buyers often comes down to brand loyalty, getting them to convert is a difficult task but this 2019 Ram 1500 offers enough improvements and genuine innovation not only to appeal to Ram loyalists but also to lure buyers away from other brands

 

 

 

 

 
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