Anastacia Crowe and her husband were joking about others having a child during the pandemic. But for the couple, the jokes quickly turned into a reality as Crowe is currently 14 weeks pregnant.
She has a few health issues that she worries about, but despite those issues Crowe and her salon Make It Lash Forever at 1614 Carr St. are still operating during unprecedented times.
Crowe decided to close the salon a few days before Colorado executed its stay-at-home order in the wake of rising COVID-19 cases. She described the closure as stressful as her family depends on the salon for income. Her landlord worked out a deal with her to delay her rent for a month.
“We just didn’t know what the long run would be like and if our lives would be permanently changed. We were stressed out because of the unknown,” said Crowe. “We’re a family of five. My husband works part-time, but the salon is our income. I never imagined a world without our shop. You can lose everything in a minute.”
Crowe was on track for a great financial year as her February profits had tripled in comparison to the year before. But when COVID-19 swept the world, her March and April profits were down to about one-sixth of what Make It Lash Forever made the year before.
Ever since reopening, Crowe said her salon has been booked and busy. She offered specials like buy one get one free deals to try to entice people to come in, but she found that her loyal customers were ready for Make It Lash Forever to reopen.
“I had someone tell me during the Great Depression that the industries that made money were entertainment and beauty because no matter what people are facing, they always want to feel good and look good. I kept that in the back of my mind,” said Crowe.
Make It Lash Forever’s employees had already undergone extensive education in sanitizing and cleanliness before the pandemic. Crowe has been successful in following state guidelines like closing her waiting room, having employees wear masks like they did before the pandemic and by following social distancing protocols. The salon has also been conducting regular temperature checks for its customers, and Crowe said her customers have been smart about not going in if they don’t feel well.
Crowe said some of her clients work in the medical field and fears for another lockdown as coronavirus cases continue to rise in the country — including in Colorado.
“I don’t know if I can keep us afloat for another period like that,” she said.