Longtime North Denver businessman and entrepreneur Gene Lucero is combining his business with Keller Williams Urban Elite, taking his real estate brokerage to the next level.
Stocked with multiple high-producing brokers, possessing strong roots in the community, Lucero’s longtime independent real estate firm, Lucero Real Estate, is combining with Keller Williams to establish the new Keller Williams Realty Urban Elite, a company providing residential and commercial real estate services. It will be the anchor tenant at Plaza 38 at Lowell in the new high-volume, multi-use shopping center at the busy corner of 38th Avenue and Lowell Boulevard.
Plaza 38 at Lowell is Lucero’s most recent development project. Under Sonrisa Holding, LLC, another Lucero-owned entity, Lucero and partner Teresa Lucero worked with Trammel Crow Residential to develop the Alexan West Highland luxury apartment community, a 322-unit apartment building at the same corner where Lucero had one of several offices in north Denver over the years.
Plaza 38 at Lowell is an ambitious project even in an age when multi-use development projects dominate the Denver construction scene. While the apartments are controlled by Alexan, Lucero’s Sonrisa owns the retail component, 30,000 square feet of retail, dining and entertainment space below the residences. Unlike some other recent projects that lacked adequate parking in the Highlands, Plaza 38 at Lowell has 175 spaces. It currently houses 38th Modern Dental, Rush Cycle, Bishops Cuts/Color, Mountain West Financial, Colorado Tierra Mortgage and Snappy Nails & Spa.
As the principal operating officer/partner, Lucero will tap into his long and successful history in finance management, tax and accounting and real estate to provide the guiding hand needed in a highly competitive market. His is a diverse business background with humble beginnings, shining shoes and working construction as a youth.
Those early jobs instilled in him the ambition to be the boss. College education at Georgetown University in Washington, D.C. and the University of Colorado at Boulder fueled that ambition and led to 40-plus years as a business owner and entrepreneur in his hometown neighborhood, learning winning business techniques along the way.
In addition to his business ventures and acumen, Lucero also is known for elevating the community, helping people realize the American dream of home ownership, making sure Plaza 38 at Lowell fits northwest Denver residents’ needs, and ensuring the development attracts diverse tenants, while staving off national chains.
Beginning his financial services career in 1976, he has seen it grow to be a multi-million dollar financial services group. The Lucero Financial Group was recognized as the Small Business of the Year in 2015 by the Hispanic Chamber of Commerce of Metro Denver. He has been appointed by both Govs. Bill Ritter and John Hickenlooper to the Colorado State Housing Board. He’s been honored by the Denver Board of Realtors and has served as president, as well as division vice president for member policy of the Colorado Association of Realtors. He was on the Board of Directors for the National Association of Hispanic Real Estate Professionals, as well as the founding chairperson of the Colorado Association of Hispanic Real Estate Professionals, to name just a few.