The streets of Denver were busier than normal this past weekend thanks to Yankees fans who went to see their team lose two out of three games against the Colorado Rockies and tens of thousands of people who packed Empower Field at Mile High for two nights of Taylor Swift performances.
The pop superstar performed in Denver in front of sell out audiences on Friday July 14 and Saturday July 15. The Eras Tour featured songs from Swift’s entire catalog in front of more than 70,000 people.
The night started off with opening sets from Gracie Abrams and MUNA before Swift’s dancers took the stage. Swift said the Eras Tour was an attempt to take a broader inventory of her songwriting. The Denver performances featured her secret songs and during the performances, she got as close to the crowd as possible at the end of the long stage. In total, Swift performed 45 songs and closed the night out with a performance of “Karma.”
While Swift’s fans (known as Swifties) finally got to see the pop star perform in Denver this year, a larger impact was being made on Denver’s economy.
According to a study by research, insights and experience company QuestionPro, concertgoers spend around $1,300 per show. The Eras tour is expected to generate an estimated $5 billion in economic impact, a figure that is higher than the gross domestic product of 50 countries.
QuestionPro’s President of Research and Insights, Dan Fleetwood, called the numbers incredible in a statement about the study.
“If Taylor Swift were an economy, she’d be bigger than 50 countries; if she was a corporation, her Net Promoter Score would make her the fourth most admired brand, and her loyalty numbers mimic those of subjects to a royal crown. It’s all a testament to her focus on the fan experience,” Fleetwood said.
During Swift’s two nights in Denver, the tour contributed $140 million to Colorado’s gross domestic product, the Colorado Sun reported. And while the economic impact is positive news, Swift made a generous donation to the Food Bank of the Rockies.
The organization announced that Swift provided a financial gift to the Food Bank of the Rockies that will allow it to purchase enough food for 75,000 meals. Throughout her tour, Swift has donated to food banks across the United States.
Swift started writing songs professionally at age 14. Throughout her career she has sold more than 200 million records globally and is the most streamed woman on Spotify. She was named as one of Rolling Stone’s 100 Greatest Songwriters of All Time. Swift was also named on Billboard’s Greatest of All Time Artists list, the Time 100, and Forbes Celebrity 100. Throughout her career, Swift has won 12 Grammy Awards, 40 American Music Awards, 29 Billboard Music Awards, and plenty of other accolades.
