Hispanic Heritage Series Part II
Timi Aguilar is a proud Coloradan who has lived in the state for several years. But she can never forget her roots and connection to Texas.
Growing up in west Texas, Aguilar recalled seeing wide open skies that made her feel like her opportunities were endless. She credits the area for teaching her grit and speaks glowingly about her parents who always encouraged her to participate in extra curricular activities like band.
“I’ve had a really good life and great opportunities because of my family and my community around me,” said Aguilar in a phone interview with LaVozColorado.
Those opportunities Aguilar mentioned have led her to a successful career in public relations. In early 2025, Aguilar will celebrate the 20th anniversary of her company, Aguilar Public Relations — a firm that creates and executes public affairs strategies with the goals of building brands and grassroots campaigns for companies of all sizes.
Aguilar first became motivated to enter the media arena when she worked as a reporter and anchor in high school. Her high school became one of the first schools in the country to offer a TV station. From there, she had a huge interest in video.
Aguilar attended the University of Notre Dame where she graduated with a bachelor’s degree in government and film and television. When asked about a memorable project or campaign she’s worked on, Aguilar recalled a documentary she helped produce for ESPN 2. The documentary focused on the World Games for the Deaf that Aguilar worked on in Bulgaria. “That was the most memorable (project), because it utilized every part of my talent and pushed me out of every part of my comfort zone,” said Aguilar.
Outside of the World Games for the Deaf, Aguilar has worked with clients from nonprofits, government officials, small businesses, and Fortune 100 companies across the country. Among the companies she has worked with include AT&T, State Farm Insurance, McDonald’s USA, and others. She has also worked on legislative strategies, messaging for grassroot campaigns, local town hall meetings, press events, and communications with the U.S. Administration, Congress members, state legislators, and city government officials.
In particular, Aguilar has built relationships with people across Colorado with a focus on Latino outreach on national and local projects impacting Latino communities.
Aguilar’s commitment to her community goes beyond her professional work. She believes strongly in the importance of uplifting others and creating pathways for success, especially for young Latinos and Latinas looking to enter public relations or other professions.
When it comes to Hispanic Heritage Month, Aguilar feels a deep sense of pride and connection. She said she’s happy our world recognizes different cultures and discussed the shared experiences and beauty of the Latino culture.
“What (Hispanic Heritage Month) means to me is sharing something I love with the rest of the world,” said Aguilar.
